Online advertisements include Facebook, Instagram, Google, YouTube, LinkedIn, Snapchat and TikTok to reach your true potential customers.
Why Online Advertising is Important?
Nowadays people sit on their cell phones, tablets, PCs instead of watching TV, every brand is shifting their marketing budget from offline to online, the world is changing and you have to catch the trend to stay in the market. Digital marketing could be started on a lower budget, more flexible in the start and end time of the campaign, while you need to analyze a lot of data to understand and optimize the performance.
HOW TO DO GOOD DIGITAL ADVERTISING ?
Step 1
Identify Your Ultimate Goal (Brand Awareness, Facebook Page Likes, Website Visits, Sign Up, Lead Generation, Sales & Conversions)
Step 2
Plan a marketing strategy based on the marketing funnel to target different users with different messages
Step 3
Test different channels, formats, messages and analyse data to optimise them
Find it difficult?
YELLOW Digital could help you from the starting point on marketing strategy planning, digital advertising execution, data analysis and optimization in order to achieve your ultimate goal.
Digital Marketing Insight:
Top 5 Reasons You Should Be advertising on Instagram