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Search engine optimization, also known as SEO, is the process of optimizing a website to make it more visible in search engines. A core component of SEO is identifying the most relevant, high traffic keywords and then strategically distributing them across the front and back ends of your website. Search engine bots notice these keywords, which means your website will appear when people search with the same keywords and phrases.
It sounds simple, but effective SEO is much more than just keyword research. Search engines also reward websites with seamless, intuitive user experiences. Is your website easy to navigate? Do you regularly upload high quality content for your visitors? If improvements could be made in these areas, your SEO could improve too. It’s a holistic science that takes into account and judges every facet of your website accordingly.
What is SEO?
SEO (Search Engine Optimization) = Drive Traffic without paying to Google Adwords
Website Not in Google 1st Page = Low Web Traffic
“Will Your Potential Client Find You If You Are Not In first page of Google Search Engine?”
“71.3% of Your Potential Client ONLY Click the first page of Google SERP (Search Engine Result Page) to find their solution”
Source – Advanced Web Ranking Study Oct 2018 | International.
SEO or SEM, both aim to get your website in front of the right audience in order to increase your website traffic.
SEO UK vs SEM UK
Which one is Better？
SEM stands for Search Engine Marketing ( or Google Adwords | Pay Per Click (PPC Advertising) , which is boosting your web traffic by paying to the Google Search Engine to make your website rank top in the Google SERP (Search Engine Result Page) in UK.
SEO stands for Search Engine Optimization (or SEO Marketing), the SEO increases web traffic by improving your website ranking website traffic.
No Matter SEO vs SEM, both are aiming at showing your website in front of the right audience in order to increase your website traffic.
GOOGLE SEO UK
- Permanent effect
- Pay once last long
- Takes months to be effective
- Knowledge incentive
- Need Website Edit Rights
- By SEO United Kingdom Specialist
GOOGLE SEM UK
- Temporary effect
- Pay as long as you need
- Effective immediately
- Capital incentive
- No Need Website Edit Rights
- By SEM Agencies in UK
As a professional SEO Agency, our results-driven, transparent approach to Search Engine Optimization delivers higher ranking, more traffic and conversions via Google and other Search Engines.
Does SEO help my business?
Everyone wants the best SEO for their business website, simply put, it’s the cheapest form of qualified traffic when done well. At Yellow Digital, we like to take a step back and consider where and when SEO is the best strategy. Particularly relevant when launching a new website, it takes time to achieve an organic page rank. To get started, it’s important to research the trends in your industry and take the time to understand what your target customers are looking for so that you can tailor your content to them.
With the tools that search engines like Google provide, you cannot see which organic search phrases result in a conversion (a sale, a query, etc.), only the number of impressions and clicks for different keyword phrases. This means that while you can see where your traffic is coming from, you can’t always align keyword searches with business goals.
While a longer term business model may be geared towards SEO, it can sometimes be wise to start with a phase of pay-per-click search advertising and performance marketing tactics as this will teach you which keywords are converting and adapt then your SEO keyword focus on. In fact, platforms like Google pay you to know what works for your business, but in the long run, providing insights can save you time.
What we offer?
SEO AUDITS & KEYWORD RESEARCH
Work with us on an initial audit to identify a potential SEO roadmap. In addition to a comprehensive keyword research to identify low competitive opportunities on the search engine results page.
SITEMAP REVIEW & DEVELOPMENT
We use industry leading User Experience (UX) to help us develop and analyse complete sitemaps. With the help of this analysis, we can identify gaps in pages that can help you target potential high-quality keywords and phrases for your search engine optimization strategy.
META TAG CONTENT CREATION
Search engines use metadata from meta tags to understand information and a topic on a particular webpage. This content is then used for ranking and can be used to display content snippets on the search engine results page. Strong meta content helps to increase the click rate and brings you additional traffic.
Schemas are structured tags that help search engines understand the semantic content. Adding schemes to your HTML will improve the appearance of your page on the search engine results page and help you improve your ranking.
We look at both server and front-end optimisations that can help improve the overall speed index of your website or e-commerce platform. We can recommend changes to the server and hosting infrastructure, as well as refinement of the front-end code, to ensure the best possible user experience.
MEASUREMENT & TRACKING
We track and monitor everything from speed, rankings and conversions to lost links and more so you can get a return on your SEO investment. Measuring the impact of our optimisations and ongoing refinement is critical to your SEO success.
At Yellow Digital, we use white-hat Search Engine Optimisation at every stage of our website and ecommerce platform design and build process. We believe that a well-implemented search engine optimization (SEO) strategy that focuses on the technical aspects of web development can be an effective way to increase traffic, sales and conversions from your digital asset, whether you join us on a new platform work or if you hire us to optimise and promote your current website or ecommerce store, we can deliver an effective SEO strategy that suits your goals.
How do I start an SEO campaign?
If you already have a website, have been running an SEO campaign from the start. If you haven’t consciously tracked search engine performance, there are likely plenty of quick wins to help you get started with a well-planned SEO strategy.
When we take on a new SEO project at Yellow Digital, we first check your website from a technical point of view. The way a website is coded has a significant impact on how well it is indexed and ranked by search engines. We’re looking for broken links, speed issues, problems with your robots.txt file, unnecessary redirects, and content that isn’t properly coded (headings and images). As a team of digital marketing experts, we are able to take responsibility for a website, regardless of whether we originally developed it or not.
After a technical audit, analysing the content of your website is the next important step. It may seem obvious, but if you want to rank for a particular keyword or phrase, you need to make sure that it is part of your website’s content. Gone are the days of tricking Google with hidden text or expecting unnatural keyword stuffing to work. This means that you have to consider your overall content strategy and where all of your target keywords can fit in naturally that also makes sense for a visitor to your website.
How to keep tracking?
After a technical audit, analyzing the content of your website is the next important step. It may seem obvious, but if you want to rank for a particular keyword or phrase, you need to make sure that it is part of your website’s content. Gone are the days of tricking Google with hidden text or expecting unnatural keyword stuffing to work. This means that you have to consider your overall content strategy and where all of your target keywords can fit in naturally that also makes sense for a visitor to your website.
In house or agency?
The decision to manage your search engine optimization in-house or to work with a digital marketing agency that provides SEO services depends on experience, resource availability and cost. Because every website is different and the competitive landscape differs from industry to industry, we adjust our prices based on how much time we need to spend on an SEO project to get valuable results.