You want them. We want them. Every company in the world wants them.
Leads are the gasoline that keeps your business machine going, and without them, your business is nowhere going VERY fast (or slow I think).
A right mentality for generating leads; and a wrong mentality.
The wrong mentality goes something like this…
‘I want more high-quality leads‘
Believe us This change of mindset is the difference between a company that generates income on autopilot and one that fights for its life every day.
But how exactly do you generate more leads? And how can you make sure those leads are of the absolute highest quality (so that they are more likely to convert).
In the world. We’ll also give you a behind-the-scenes look at some of the strategies we use on a daily basis at Yellow Digital.
WHAT IS LEAD GENERATION?
Put simply, lead generation is the marketing process to get your ideal customers / market interested, engaging, and engaging.
Gone are the days of cold calling and knocking on doors. Sure, these tactics can still be effective, but in a digitized world, getting your leads online is exponentially more efficient.
Let me show you how to do it…
TIP #1 – GENERATE A LARGE NUMBER OF LEADS ABOUT YOUR BLOG
It should come as no surprise that content marketing can generate a TON of leads for your business.
The formula is simple. They create amazing, educational, entertaining, and highly interesting content that will help answer your target audience’s questions. They then feel like they can trust you
Trust is the be-all and end-all. That’s why we try to publish around 2,000 words of high-quality content on our blog every week. It’s a way to build strong, evergreen relationships that do business.
We publish a lot of blog posts
But do you know what’s better than writing articles on your blog? Post them on your blog and then get them ranked on Google.
Which brings us to tip #2…
TIP #2 – WRITE ABOUT THE TOPICS WITH THE HIGHEST SEARCH TRAFFIC POTENTIAL
Creating next level content will absolutely help generate leads.
But if you create next-level content AND rank that content on Google, you can generate leads while you sleep.
Ranking on Google allows you to directly market your products or services to your target audience, and if you keep your rankings, traffic and leads will flow on autopilot.
That means they’re getting a ton of high quality leads.
Here’s a few tips to improve your SEO, and get higher rankings on search engines.
Use a premium tool like AHREFs to do keyword research and plan your content. Evaluate both keyword traffic, search volume, value, difficulty and business potential and use words that your target audience is used to. This is the key to generating free, passive and sustainable traffic.
TIP #3 – MAKE THE INTEREST OF YOUR READERS BY INDICATING FREE DOWNLOADED CONTENT
To capture leads, consider offering your audience free downloads, giveaways, and bonus content in exchange for their name and email address.
The free content can be a template, worksheet, or checklist related to the topic of the article your reader is consuming.
We have, for example, a free eBook titled 5 Steps To Sell Your Products On Amazon (In Just A Few Weeks) at.
By offering this free e-book, we have been able to generate dozens of high-quality leads eager to sell their products on Amazon.
TIP #4 – GENERATE LEADS WITH GUEST BLOGGING
Guest blogging refers to the process of writing blog articles for another website.
This strategy is to publish your article on a high ranking website with links to your free content in order to build your authority online.
How do you get your blog posts on another website?
- Find authoritative websites related to your niche.
- Pick a relevant topic that you can write for them and that you know can add value. Make sure this topic has good search traffic potential.
- Find the editors’ emails and feature them. Show that you’ve done your research by adding examples for other websites that rank well in these topics.
- The more links on your website you get on authoritative websites, the higher your rank and the more traffic you will get.
TIP #5 – CREATE FREE TOOLS
Free tools are one of the things that backfire when done badly.
But when done right, they can be a HUGE way to capture high quality leads.
A free tool can be anything that your target audience finds useful.
This tool helps our users to get a rough idea of how much money an SEO campaign can generate for their business. It helps keep our users updated, adds value for them, and gives them one more reason to reach out to us.
To make sure your free tool idea is relevant, look for topics with high search traffic potential. For example, if you are a real estate agent, you might be looking for home rentals or mortgages.
TIP #6 – COLLABORATE WITH OTHER BRANDS
Work with other brands who are not your competitors but target a similar audience and ask them to collaborate.
Work with them to create valuable content for their audience in return for being featured on their website. The content can be in any form. From blog articles, a webinar, a video, e-book to a mini-course.
We often use this strategy recently in a webinar with Google, Airwallex and easyship.
This collaboration enabled us to create valuable content (a webinar) and use it across markets for all of our target groups. We have seen a huge surge in leads from collaborations like this and we definitely plan to do more in the near future.
TIP #7 – LAUNCH A VIRTUAL SUMMIT OR CONFERENCE
Have you heard of Virtual Summit? The idea is to bring together experts from different industries to be interviewed by a host and share their expertise.
This is a great tactic as it ensures that the people who sign up are interested in your job.
Moz, an SEO software company, runs Mozcon every year it hosts a virtual summit that attracts thousands of people.
This allows Moz to increase his authority and (likely) generate a tremendous amount of leads.
Below are easy steps to follow to set up your virtual summit in an efficient way:
- The topic of the virtual event must be related to your products or services.
- Contact influencers and experts in the field, interview them and record the interview.
- Set a date for the summit.
- Ask attendees to register for the event.
- A virtual summit with other brands is a great collaboration tactic that will take your collaboration with other brands to the next level.
TIP #8 – ENGAGE YOUR AUDIENCE WITH GIVEAWAYS
In today’s digital world, it is not enough to publish high quality content. To be successful, you need to promote your content.
Giveaways are a very powerful lead generation tactic as they create excitement in your target audience, increase brand awareness, and generate leads.
Not all leads are created equal. To ensure that you are getting high quality leads from the raffle, make sure that the prize entrants are directly linked to your products or services.
In this way you ensure that the participants are actually interested in what you are doing.
To set up a giveaway:
- Post on your social media channels to announce the competition and ask people to follow you, tag two friends in the comment and share their story to enter.
- Don’t forget to add the date and the winner’s announcement.
- Or you can just sign up for a free app that allows users to grow their audience through viral giveaways (e.g. KingSumo).
- When planning your giveaway, focus on quality rather than quantity.
- Don’t forget to email your email list regularly and offer value to people who have already signed up.
TIP #9 – TURN YOUR HOMEPAGE INTO A MAGNET FOR THE LEAD COLLECTION
Your homepage is surely the page that your website visitors see most often.
If you want to generate more leads, the best way to do it is by turning your homepage into a lead collector magnet with clearer call-to-action for people to sign up for your email list, and you should also consider add a built-in popup newsletter subscription.
A great example of this is a company called Convertica, a conversion rate optimization agency.
As you can see, their homepage is sleek, has clear calls-to-action, and is designed to generate high quality leads.
TIP #10 – SET UP A REFERRAL PROGRAM
92% of people trust more products and services recommended by family members or someone they know.
To use the referral to your advantage, you can set up a referral program that rewards people for sharing your product / service with others.
Two incentives can be used for referral program:
Monetary incentives
The person referring your products will receive cash or a percentage of sales in return. For example, Revolut rewards $ 40 for referring people to open an account.
Non-cash incentive
For every successful recommendation, the referrer receives a discount or credit. Dropbox is known for offering their users free space for every successful reference, and this has been a huge factor in their exponential growth. We have been using a referral program for a number of years and have received some tremendous indications as a result of it.
TIP #11 – GET ON YOUTUBE
YouTube is the second largest search engine in the world, and creating relevant video content on YouTube can catapult your leads.
Take a company like Slidebean, for example:
Slidebean is a software startup that is helping other startups create eye-catching pitch decks that are also super easy to use.
But one of their marketing strategies is to build a YouTube channel and they have over 300,000 subscribers!
The channel mainly publishes stories about popular startups and analyzes why they succeeded or failed.
This enables Slidebean to create content that is geared towards their target audience (startups), which helps to create brand awareness and leads. In fact, Slidebean revealed that over 50% of their leads are now from their YouTube channel.
BONUS TIP – RETARGETING
97% of first time people visit your website leave without buying anything and are then lost forever. Unless you can bring them back (Mailchimp).
Retargeting does just that. It’s a type of advertisement that targets website visitors who have left your website without taking any action.
For example, once you’ve installed a Facebook pixel on your website, anyone who leaves your website without taking any action will be targeted again with an ad with your product or service.
The key is to add value. For example, you can retarget website visitors with a free resource to download or display your product to entice them into action.
CONCLUSION
All of these tactics are practical and effective in increasing lead generation. We hope you find the ones that are best for your business and website.
If you need help increasing your traffic and generating more leads, contact a Yellow Digital Marketing today. Help create an epic strategy for you that will send you high quality leads on autopilot.
