Branding in 2022 is all about the sophisticated and refreshing look. We know that branding is at the core of your business and therefore needs to be put in a nutshell and clearly reflected.
Branding is something that sets you apart from others in addition to your product and services and is definitely more than just a brand name and logo. As they say, there is something for everyone, you just have to try it out! However, it’s not a no-brainer that requires careful planning and a clear idea of what your brand is trying to achieve. At Yellow Digital we offer branding as one of our most important services.
Read our dig below on key branding trends in 2022 that we’ll see more of in businesses across the UK!
1. Warm tones with neon gradient
Gradients have been on the market for some time and they are thriving more than ever this year! That’s why you need to prepare for this trend before it’s too late. The new Instagram and Mozilla Firefox logo as well as the Asanas logo reflect these clear warm tones with a neon gradient. They definitely caught our eye!
Gradients are extremely versatile and attractive, especially when combined with the futuristic neon colour palette. Warm neon colours are very appealing and instantly draw people in as they feel uplifting and calming. A popular colour palette that is used is a gradient from orange to pink and from yellow to pink. Many companies have yet to adopt this unconventional trend, but we’ll see more brands try this trend!
2. Bold, Minimal and Metallic
Bold metallics are very common during the holiday season or on special occasions. Metallics are more than a reflection of ornaments and events. It’s very fashionable, exclusive and eye-catching! Let’s give this trend because of the recognition. Companies will be bold and minimalist this year, using metallic elements in their branding. After all, you need to keep up with the trends!
These elements are commonly used in, but are not limited to, business stationery, business cards, packaging, and 3D logos. The metallic colors, which are mostly gold, silver and copper for all the right reasons.
Who knew you could be bold with your branding while staying minimal? Well, now you can, and without having to worry, be professional because we can assure you that it is!
3. Fine-tuned Line Art
Refined line drawings are another trend that will be more embraced by various brands. It’s very adaptable in terms of the imagery and typography within the imagery. It’s very engaging with customers and adds the right dose of quirkiness and coolness to the brand while keeping it simple. Do not say that you disagree with us. Who says branding has to be boring when you have art to make it more interesting ?!
4. Sustainability and Earthy Tones
Sustainability is a big and leading trend for branding in 2022. It is time for companies to rename themselves sustainable, every little step counts! This year we will see more brands that incorporate earth tones like green and brown as part of their sustainable branding strategy.
Being environmentally friendly, reducing waste and going green are just some of the small steps towards a sustainable future. Even if sustainability is not a new trend, we’ll see brands evolve and emerge stronger. The earthy color palette reflects nature and gives the brand a natural branding. White typography goes perfectly with these colors, which makes the brand look sophisticated and sustainable at the same time.
5. Telling a story visually
Visually storytelling your brand using some elements like a great logo and packaging is the first step in branding. We will see strong visual storytelling from brands both digitally and in print media. It is what connects customers with your brand, the image that you spread there.
There are no limits to the visual telling of stories. It’s about being creative in order to attract your target audience. Use this trend to connect with your audience. Illustrations are a great way to visually tell a story, they are easy to understand and very trendy.