Why you should invest in web design and SEO optimisation

Web design and SEO optimization

Web design and SEO optimisation

It’s in our nature to appreciate good things, be it a new house, a mobile phone, or a website. We like to have things that best meet our needs. In this modern high-tech world, an SEO-optimised website with a user-friendly and suitable web design is the most important basis for all your digital marketing activities.

Most of the time, people have no idea what their website looks like, how it works, and how to use a successful SEO strategy. Choosing the right company to develop your SEO optimised website with a suitable web design is a real challenge as it can be confusing and difficult to choose the right company with the right value for money and above all a lot of web design experience and know-how.

Here you can learn more about the benefits of having a well-prepared SEO strategy and a well-executed web design.

SEO-optimised website

If you are new to your business and are struggling to generate sufficient income, you will likely need to work on SEO optimisation for your website. Or even consider a completely new, SEO-optimised website with an easy-to-use web design that is geared towards conversion.

A good SEO strategy ensures that you occupy a prominent position in the search engine rankings and thus increase the traffic to your website. It is not an exaggeration to say that companies or companies that do not focus on SEO are missing out on a lot of new business leads compared to companies that invest in SEO and optimised web design.

A suiting web design reflects your business

Your website represents you and your company and is the first interaction you have with potential customers. If the web design looks and feels good, then you will leave a trustworthy impression and with the right conversion setup you will turn visitors into customers.

If your website doesn’t live up to your company’s values, chances are you will lose potential customers by giving them a bad first impression. Therefore, your web design should reflect the identity, values ​​and capabilities of your company. User interaction should be optimised in order to convert visitors to new business contacts.

Get extra local business through local SEO

If your business is to sell baked goods near you, it is wise to go for a local SEO friendly website with a web design that is specifically optimised for your specific, local audience. Local SEO ensures that you are found online in the region in which you operate, both in search results and on Google Maps. If your website is found well by Internet users in your area in search engines and your web design looks more appealing and serious than that of your competitors, you will see a large increase in sales.

International SEO strategy

Would you like to win new customers from Singapore or Australia? Introducing your business through a globally SEO optimised website enables you to address your target audience on a much larger scale. Your website can be optimised so that it stands out in search results in almost every country in the world, which means that you will increase your potential customer base by millions. There are numerous ways to ensure your website shows up in search results around the world, and we know the specifics.

Stand out with the right web design

When a blogger, journalist, or writer is looking for the best in your field to refer to for an article, he or she is more likely to choose the business owner whose website appears in the results and looks the most impressive. We all know the importance of getting media coverage. This will grow your business by expanding the potential customer base exponentially.

SEO strategy and web design as an investment

Don’t jeopardize the success of your business by opting for a cheap solution. A good, well-thought-out SEO strategy with a user-friendly and suitable web design is an investment that pays off!

It is highly recommended that you think twice before choosing your web design company and consider your website as an investment. Nobody wants to waste money and time so make sure you are well informed, work with professional web designers who know all the details and ask questions that may arise before signing a contract.

Your website, if properly set up by a team that is up to date with the latest industry standards, in terms of both SEO and web design, is guaranteed to bring in lots of new leads!

SEO or web design related questions?

At Yellow Digital we take UK web design and SEO very seriously. We spend a lot of time keeping up with the latest SEO developments and web design trends and deploy them as soon as they fit a client profile.

If you have any questions about a tailor-made SEO strategy and web design for your company, we will be happy to answer them!

Feel free to contact us today via info@yellowdigital.uk and we’ll get back as soon as possible.