Instagram, a ten-year-old social media platform, has evolved significantly over the years with algorithm upgrades and new features. To achieve long-term success, businesses must stay updated with the latest trends and experiment with different techniques. Organic growth is crucial for brands to increase their Instagram following, and it involves raising interaction rates, brand visibility, and creating engaging content that motivates people to click the “follow” button. If your Instagram growth has been stagnant, there might be some strategies you are not aware of. Here are six effective organic tactics to attract new followers on your Instagram account.
1. Engage Actively
Regularly engaging with your audience is essential to gain a large number of followers on Instagram. Active engagement involves spending time writing comments, responding to queries and comments from followers, and resharing user-generated content. Initiating dialogues and forming follower groups can create a sense of community and strengthen the connection with your fans. Prioritize good content and interaction over contests and announcements, as studies have shown that customers who feel connected to a brand are more likely to recommend it to others and make purchases.
Posting consistently is equally crucial. Followers should become accustomed to your posting schedule and anticipate great content from you. Maintain content quality since it sets you apart from others on the platform. Engaging content leads to higher interactions, which, in turn, attracts new followers. If you have lower engagement rates, consider boosting your posts with automatic Instagram likes to increase visibility and attract more people.
2. Collaborate with Influencers
Influencer marketing is an effective way to reach new audiences. Collaborate with relevant influencers, including micro-influencers, macro-influencers, or nano-influencers, to access their engaged audience. When influencers talk about your brand and create content for you, it can significantly expand your Instagram account.
3. Diversify Your Content
Instagram constantly introduces new features, providing more opportunities to increase interaction and support organic growth. Aside from in-feed posts, consider posting on IGTV, stories, and mentions. By diversifying your content and being consistent, you can maintain engagement and attract more followers.
4. Host Contests and Giveaways
Consumers are still passionate about discounts, giveaways, and freebies. Running contests and promotions can establish a strong presence on Instagram and increase the number of followers. Encourage people to follow your brand and tag their friends to enter the contest, fostering continual engagement.
5. Maintain Consistency
Consistency is key to organic growth on Instagram. Avoid posting a large amount of content at once and waiting for it to go viral. Instead, adopt a consistent posting schedule with high-quality content. Determine the optimal times to post for your audience to maximize reach and engagement.
6. Promote Across Social Media Channels
Don’t limit yourself to Instagram; promote your business on various social media platforms. Encourage people from other platforms to visit your Instagram page by including social network buttons and widgets in your marketing materials.
In conclusion, these strategies can help you understand how the Instagram algorithm works for you. Utilize Instagram analytics to fine-tune your approach and achieve organic growth on the platform. By following these tactics, you can increase your Instagram following and connect with a broader audience.